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What Is SEO and How How Has It Changed Over the Years?

Posted on April 2, 2017 by scen

Various business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competition and may contemplate it as a route to increasing sales, but what is SEO? Alternatively, a business owner might have tried out ‘SEO services’ in the past and located it either didn’t act as well as expected or was working, but no much longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever. Kotton Grammer Review

I have been working in search engine9419 and ranking website market, before it was even called SEO. Here are the alterations in SEO since the start of new millennium and exactly what you need be looking for in the SEO services that your SEO Agency offers or provides.

We take a look back at SEO through the years and clarify what SEO is today and how best to utilise it for our website.

SEO in 2000

Back at the start of the Centuries the ‘big’ search search engines that many people were using were Lycos and Stimulate. Of course, in the past a very small percentage of the UK population got a connection to the internet and those that did a new slow-moving ‘dial-up’ system.

Websites were one or two webpages with basic information to allow them to weight quickly (within 20 seconds). SEO practices back then would be to ‘hide’ as many keywords over a page as possible, so the website was found for those searches without making the page look to spammy for visitors.

In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could spend on importance, on the now the number 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which has been basically the finish of all of the ‘smaller’ search engines. Google started out to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged tourists back to their search engine platform. Google began to recognise ‘professional SEO’ experts and promoted good SEO rather than sending junk email SEO.

2004 saw the first website ‘banned’ from the internet as Yahoo took action against websites that have been spamming them. They will also took legal action against the “SEO Company” responsible.

To rank an internet site in 2006 you just needed links back to your website and so buying links / hyperlink exchange was extremely popular and most websites had a webpage where they would list companies and links to their website (I was still amazed how many websites continue this practice).

Between 2004 and 08 Google, now was your only real “player” in the major search machines world, started taking action against poor linking procedures and companies and began tightening up on trash and purchasing links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on rank websites based on their content and it’s appropriateness to the search being performed.

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